by Wynand Pretorius | Apr 9, 2025 | Google Ads, Digital Marketing Training, Local Business
Introduction Local service businesses need one thing from online ads: results. But not all platforms deliver the same return. Many small business owners turn to Facebook ads, drawn by the platform’s reach. However, only about 3% of users click on local service ads...
by Wynand Pretorius | Aug 23, 2024 | Google Ads, Local Business
Leads: The Lifeblood of Local Service Businesses In any local service industry, from plumbing and roofing to hairdressing and beyond, a steady influx of high-quality leads is crucial. These leads are the lifeblood of your business, driving growth and sustaining...
by Wynand Pretorius | Sep 15, 2023 | content marketing, Digital Marketing Training, Local Business
Table of ContentsWhat is Content Marketing? What is Copywriting? Key Differences Between Content Marketing or Copywriting How They Complement Each Other When to Use Content Marketing or Copywriting How and when content Marketing and Copywriting is...
by Wynand Pretorius | Sep 15, 2023 | content marketing, Local Business
Welcome to the ultimate guide that’s going to change the way you think about content marketing, especially if you’re running or part of a local South African business. The year 2024 is upon us, and there’s no better time than now to sharpen your...
by Wynand Pretorius | Sep 13, 2023 | content marketing, Local Business
Table of ContentsIntroductionWhat Is Content Marketing?How to Create a Small Business Content Marketing Strategy in 7 Steps1. Establish Your Mission or Goals2. Identify Your Performance Indicators3. Select Your Audience & Content Channels4. Establish a Schedule5....
by Wynand Pretorius | Sep 13, 2023 | Digital Marketing Training, Local Business
In this article, we will discuss why content marketing is important for local South African Businesses. In fact, we look at it one step further. Why you can’t afford not to invest in content marketing? You must have heard before that content is king. Sure,...
